Woolworths Making The Difference Platform

This project is dedicated to educating South Africans on healthy living, environmental care, and sustainability through engaging content. As the Art Director for the Woolworths Making The Difference Platform and Classmates series, I played a pivotal role in shaping the visual storytelling and design elements. My contribution involved overseeing the art direction for a series of educational videos, interactive platforms, and printable materials, ensuring that each piece was not only informative but also visually captivating.

Classmates Video Series

Classmates is an engaging and interactive virtual video series featuring lessons, games, music and quizzes which will assist learners to retain information about our environment and to inspire them to recreate and explore the games with their own classmates or with their family at home.

Classmates is an engaging and interactive virtual video series featuring lessons, games, music and quizzes which will assist learners to retain information about our environment and to inspire them to recreate and explore the games with their own classmates or with their family at home.

Watch the Video
Watch the Video

Classmates Video Series

Classmates is an engaging and interactive virtual video series featuring lessons, games, music and quizzes which will assist learners to retain information about our environment and to inspire them to recreate and explore the games with their own classmates or with their family at home.

Classmates is an engaging and interactive virtual video series featuring lessons, games, music and quizzes which will assist learners to retain information about our environment and to inspire them to recreate and explore the games with their own classmates or with their family at home.

Watch the Video

Explainer Videos

This video explains the evolution of agriculture from subsistence to commercial farming, highlighting its impact on human development and the challenges of modern practices that affect soil health and sustainability.

2:38

This video explores the critical roles of nutrients like carbohydrates, proteins, fats, vitamins, minerals, and water in maintaining health, emphasising the importance of a balanced diet for optimal bodily function.

2:30

This video encapsulates Earth's transformation into a biodiverse paradise and humanity's profound impact over time, emphasising the urgent need for sustainable practices to preserve our planet for future generations.

2:52

Work Packs

Our virtual work packs house up-to-date content that includes downloadable educator booklets, learner booklets, posters and engaging videos and tutorials.

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How We Built It

Discover the collaborative journey behind Woolworths Making The Difference platform and Classmates series — a vibrant digital platform and video series crafted with passion, where creativity and teamwork brought educational content to life, engaging learners and inspiring healthy choices. This acknowledgment recognises the incredible efforts of everyone involved in the ongoing Woolworths Making The Difference project. The dedication, creativity, and expertise of the team continually shapes this dynamic educational resource. As we strive to enhance and expand the platforms content, the collective contributions of our artists, educators, production crew, and developers are invaluable in the mission to inspire and educate for the future. The entire team of contributors may be seen at the end of this video.

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Watch the Video

Credits

Making The Difference Platform

‍Website Development

Art Director: Tyler Owen
Website Developer: Methodlab

Classmates Video Series

Executive Team

Produced by: Pretty Neat
Executive Producer: Tassyn Munro

Directorial Team

Director: Alex Fynn
1st Assistant Director: Megan Truter
Art Director: Tyler Owen

Animation and Graphics

Title Sequence Animation: Tyler Owen
Storyboarding: Tyler Owen
Illustrator: Kayla-Jamee Archer
Animator: Declan Manca

Camera and Videography

Cinematographer: Zenn Van Zyl
Camera Operators: Alex Orscheit, Joshua Marais, Brett Wegener
Key Grip: Karl Friedricks
Loader: Williem De Wet
VTO: Robert Cowling

Lighting and Electrical

Gaffer: Tobie de Haas
Best Boy: Lennox Ndabula
Spark: Nikki Smith

Sound

On Set Sound: Sarah Faye de Muynk
Sound Assistant: Kwanda Mkosi
Final Mix: Graham Merrill
Final Mix Facility: We Love Jam

Set Design

Props Master: Roberto Bassi
Props Standby: Stephen Dunn

Costume and Makeup

Hair/Makeup & Wardrobe Stylist: Mari Conradie
Hair/Makeup & Wardrobe Assistant: Yolandi Stander

Food Styling

Food Stylist: Kate Ferreira

Production Support

Production Coordinator: Kristin Pienaar
Medic: Quadir Rajab

Cast

Miss T: Tara Candace Zulu
Sne: Sne Dladla
Classmates: Bandile Sewula, Sinalo Somdaka, Daniel Abrahams, Amy Thacker

Woolworths Management

National Manager: Thando Tladi
National Operations Manager: Illana Abrahams
Account Manager: Leila Abrahams

© 2024 Tyler Owen. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this site’s owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Tyler Owen with appropriate and specific direction to the original content.