This project for Nike South Africa captures the essence of the Nike Air Force 1 range, showcasing its timeless style and innovation. Through bold black and white graphics and dynamic editing, it highlights the range's classic design and modern flair, seamlessly bridging streetwear and iconic fashion.
Overview
Nike Air Force 1 Promotional Video
Agency: FUTURA Design Agency
Client: Nike South Africa
Event: Sneaker Exchange Johannesburg
I partnered with FUTURA Design Agency to create an impactful promotional video for Nike South Africa, showcased at the Sneaker Exchange Johannesburg event. The goal was to highlight the Nike Air Force 1 shoes using bold and flashy graphics.
Key Features:
Format - Black and White Video
Display - 5 x UHD Screens in Portrait, Stacked Horizontally
Resolution - Ultra High Definition
Visuals - Sharp contrasts and dynamic transitions to emphasise product features.
The video utilised sharp contrasts and dynamic editing to create an engaging visual experience. The innovative display format showcased the shoes with stunning clarity, highlighting every detail. This project successfully highlighted the Nike Air Force 1's legacy and appeal, making a lasting impression on event attendees.
The in-situ video above is for presentation purposes and not a direct representation of the event.
© 2024 Tyler Owen. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this site’s owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Tyler Owen with appropriate and specific direction to the original content.