For this dynamic project, I collaborated with FUTURA Design Agency and Studio Muti to launch a vibrant social media campaign aimed at promoting the new Nigerian football kit. The campaign not only celebrated the team but also spotlighted Nike's sponsorship, creating a buzz that resonated across social media platforms. Read below for more info.
Campaign Strategy
The strategy centered on engaging influencers, leveraging their reach to maximise visibility. We created bespoke illustrated and animated avatars, each uniquely tailored to resemble over 100 influencers donning the new football kit. This personalised approach helped create a strong visual connection between the influencers and the campaign, making it highly shareable and engaging.
Collaboration
The project was a joint effort, spearheaded by FUTURA Design Agency. The stunning illustrations were crafted by Studio Muti, with my contributions focused on diversifying facial features and poses to capture each influencer's distinct look. Additionally, I was responsible for bringing these illustrations to life through animation, adding a dynamic element that captivated audiences.
Impact
The campaign successfully amplified awareness for the Nigerian football team and Nike's sponsorship, creating a memorable and visually appealing narrative that resonated with fans and influencers alike. The integration of animated avatars added an innovative twist, making the campaign stand out in the crowded social media landscape.
Key Contributions
Collaborated with Studio Muti to create diverse facial features and poses for illustrated avatars. Executed all animations, ensuring a seamless and engaging visual experience.
Worked closely with FURURA Design Agency to align the campaign with strategic objectives.
This project not only showcased the new Nigerian football kit but also highlighted the power of creative collaboration and the impact of personalized, animated content in driving social media engagement.
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